Mantente Adelante en Futuro del Trabajo: Estrategias para Vencer Competencia

¿Recibiste el memo? Vivimos en 4th Industrial Revolution, yet labor productivity growth sits at historic low, contradiciendo promise de technological breakthroughs que began Q4 2007. ¿Por qué? Según Jeff Schwartz, thought leader HR Deloitte, business productivity ya no driven by Moore's Law, even as tech advances at unprecedented pace.

¿Qué pueden hacer organizations para close gap entre productivity e innovation? La respuesta yace en adaptar with your workforce.

Schwartz y colegas en Deloitte Human Capital creen HR tiene unique role guiding leaders through rapid tech shifts y expectations de fast-growing Millennial y Gen-Z workforce. En su reciente Innovation Tech Terminal event, en partnership con ZipRecruiter y WeFind, HR Tech experts —start-ups, investors, corporate leaders— discutieron future of work, biggest challenges ahead y how to reinvent for digital age.

Sé Flexible

Vered Raviv-Schwarz, COO de Fiverr, highlighted seismic shift: casi 40% US workforce freelances. Employers now compete not only con other companies pero con way of life. 2016 survey found 63% freelancers chose gig life, 50% said no salary would entice them back, y 73% reported higher earnings after leaving full-time work.

Freelancers demand more than compensation; crave flexibility y ability to act as intrapreneurs. Leading tech giants —Amazon, Google— have embraced risk-tolerant cultures que encourage experimentation. Companies like WordPress y Buffer have gone 100% remote, proving que home can be best office para employee retention.

En lugar de fight gig economy, firms can collaborate con freelancers para gain fluid, scalable workforce que delivers hyper-specialized talent. As routine tasks disappear under automation, off-balance-sheet workers may become sizable component de future organizations.

Ama a Tu Empleado

Flexibilidad alone won't motivate digital-first generation. HR must shift from customer-centric a employee-centric focus, ofreciendo end-to-end view de employee experience —from recruitment to retirement.

Performance measurement must evolve beyond annual reviews. Continuous feedback loops y rewards aligned con team y organizational goals son now essential. Ronni Zehavi, CEO de Hibob, notes que many HR platforms neglect the employee ("C") y que firms spend up to 80% of their budget on people —making people most critical resource for growth.

Desarrolla Tu Talento

Con Millennials comprising 75% US workforce by 2025 y 60% open to new opportunities, retaining this cohort es vital. They're accustomed to job-hopping (21% changed jobs last year, vs 7% non-Millennials) y expect continuous learning.

Framework "Critical Experiences" de PepsiCo immerse employees en ambiguous, high-impact projects que build new skills y knowledge —skills que stay relevant throughout their careers.

Sé Atractivo

Talent acquisition now ranks as third most critical challenge en Deloitte's 2017 Global Human Capital Trends report. Companies must build digital employment brand para attract top talent en era de rapid skill change.

Platforms like Industry usan video y photography para replace outdated hiring methods, allowing restaurants showcase culture y professionals highlight personality. Others leverage cognitive systems —como IBM Watson— para predict candidate performance, optimize recruitment marketing y accelerate hiring.

Avanzando

HR ha transformado de compliance function —supporting 404 deals y $2.2 billion funding in 2016— a strategic partner que helps organizations navigate 4th Industrial Revolution y meet new workforce expectations.